Rosato Debuts at The Yellow Door

Rosato of Italy has just debuted its colorized sterling silver bracelet designs and new, hand-painted animal prints and fabulous watches at The Yellow Door. Company founder, designer and owner Simona Rosato said "The best way to take advantage of this moment of doubt and uncertainty and overcome it successfully is to keep on believing in who we are and in what we do," Rosato continued, "We have to maintain the highest standards of our 'Made in Italy' signature, and focus on luxury luxury and quality." The brand's retail price points range from $250-$2,500, with average prices falling in the mid $450-$1,000 range. According to Rosato President and General Manager Michael Pucci--a luxury veteran whose most recent stint was with the Italian fashion brand Rebecca--the company has sold nearly $1 million worth of product in the first six weeks of operation. Rosato established the Rosato Co. in 2001 with a line of jewelry designs crafted in gold, enamels and other materials. She subsequently unveiled the Rosato brands's collection of whimsical charms and pendants in 2004, and established commercial distribution of the line, which quickly found success throughout Europe. In addition, the company also opened exclusive boutiques in several Italian cities, including Milan, Florence and Rome, as well as in Madrid, Spain.

The Yellow Door Travels to Italy in Search of Finest 18k and 14k Gold Jewelry

The Yellow Door has a proud tradition of selecting the finest jewelry for their customers. With a keen eye for quality, a discriminating taste for classic styles, and a fondness for celebrating innovative design, The Yellow Door set off on a trip halfway around the world to hand-pick their new, exclusive gold jewelry collection.

Because of their top-choice reputation as an IJO Master Jeweler, The Yellow Door was invited to travel to Southern Italy, the most famous region for manufacturing fine gold jewelry. Once there, they served as fashion advisors during a product review at the headquarters of one of the world's largest gold manufacturers in Arezzo, Italy.

Luna Zemmol of The Yellow Door, of said, "Nothing is more satisfying than knowing our customers are the first to enjoy the innovative designs and fine Italian craftsmanship for the gold jewelry collections we brough back. " Zemmol added, "Travelling to the center of the gold universe and being exposed to so many diverse styles allowed us to merchandise a fresh new look to offer our customers. We are committed to returning to Italy annually for inspiration and to keep our collections exciting and original for our customers.

The Yellow Door has served the community since 1966.

L'Shanah Tovah -- A Happy New Year!

With a resounding L'Shanah Tovah, may all our friends and colleagues be renewed and strengthened...

May this year be memorable for its sweetness and filled with the blessing of many good things.

Love Shines This Mother's Day...

Brooklyn Borough President Marty Markowitz is teaming up with long-time Brooklyn jeweler, The Yellow Door, Ltd, to help bring joy this upcoming Mother’s Day to people who are struggling due to the loss of a job, or their home. On Friday, May 8 beginning at 10:30 am, Borough President Markowitz will be honorary Yellow Door “salesman,” and will be handing out free sterling silver heart shaped necklaces to 100 deserving individuals – free, with no strings attached.

“We are well aware of the state of the economy,” says Luna Bijou Zemmol, CEO of The Yellow Door, Ltd, a jewelry and gift retail business which her family has operated in Brooklyn since 1966. “And if there’s something we can do to help a family who’s going through some tough times by helping them show their love with a beautiful Mother’s Day gift, we’re all for it.”

Free sterling silver necklaces – gift wrapped in The Yellow Door gift box and valued at over $100 each – are being given away to individuals who have lost their job or home. “Losing your job or your home is a traumatic experience, and the Borough President’s office is happy to team up with The Yellow Door to extend our hands and say ‘we understand and hope this helps,” states Marty Markowitz, Brooklyn Borough President. “Mother’s Day is an important holiday – and we want people to be able to express their appreciation, despite financial troubles they may be experiencing,” continues President Markowitz.

To claim your free necklace:
Individuals can receive their free necklace by going to The Yellow Door, Ltd, at 1308 Avenue M (between East 13th and East 14th Street) in Brooklyn on Friday, May 8. Borough President Markowitz will be giving out necklaces beginning at 10:30 am. One necklace will be given per family, on a first come-first served basis. Individuals must bring proof of their job or home loss, such as a letter of foreclosure or termination, along with their identification.

First Jeweler

Move over Academy Awards, this season's most influential event was the inauguration. First Lady Michelle Obama accessorized her yellow coat and dress ensemble by Isabel Todel for the swearing-in ceremony with diamond studs. At the inaugural balls, she wore elegant diamond linear earrings and stacked diamond bangle bracelets with her creamy one shoulder dress. The night before at the "We Are One" concert at the Lincoln Memorial, Michelle also wore diamond Quatrefoil chandelier earrings with lotus ear-wire and black diamond centers. "By choosing to wear a pair of classic diamond linear earrings and diamond bangle bracelets, Michelle Obama has defined her own take on a timeless and enduring diamond look in a way that is destined to become iconic in fashion history," states Sally Morrison, of the Diamond Information Center.

Jewelry Makes A Bright, Beautiful Return to New York Fashion Week's Runways....

If there is one trend that emerged from the catwalks of Mercedes-Benz Fashion Week for Spring 2009 in New York, it's that clothing is fun again -- which means that sparkling jewels were back and bigger than ever on the numerous runways. Although there is still a group of clothing designers who continue to pray at the shrine of "minimalism" a growing number of clothing creators are looking at fashion and jewelry with fresh eyes. Noteworthy jewelry names such as Alexis Bittar, CHARRIOL, Majorica Pearls, and licensees Ralph Lauren were among those that brought gems to the Bryant Park tents. Shows made it abundantly clear that more clothing designers love jewelry and understand the glam factor involved with mixing clothing and jewels together.

What Women Want...

Despite the tough economic outlook, holiday buying is still a priority. A recent survey by the National Retail Federation found consumers willing to spring approximately $832 on average for gifts -- just 1.9 percent more than the $816 they spent last year, when purchasing rose 3.1 percent.

Near the top of this list, women note they want jewelry. Aside from classics, one of the latest trends in jewelry is the statement necklace. Designers such as Alexis Bittar and Majorica, have incorporated statement necklaces into their collections. Meanwhile, Philip Stein Teslar, CHARRIOL and Burberry have launched new watches this year -- and the trend in over sized luxury watches continues to be very strong.